Sprecher All Natural
Product Launch Advertising Campaign and Design
Project Information
This features some package design along with ad design for Advertising 101. The objective of this project was to combine research and create an ad plan for the release of a potential all natural line of Sprecher Soda.
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Working as a group we broke down and communicated our ways through decisions on media planning and placement, budgeting, visuals, and much more to create a launch of a Soda line that is focused on the Milwaukee area. We conducted primary and secondary research to back all of our claims while making our decisions. My primary role in this project was creating the visuals in regards to package design, ad design, and presentation of all facets of the projects.
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At the close of the semester we were able to pitch the entirety of our Advertising plan to the Vice President of Sprecher along with other marketing representatives to gain feedback and gauge success of our work.