Barbie Did It Better.

The objective of this project was to communicate a timeline to a chosen target audience after completing a brainstorming, ideation, and target market analysis process. With the information gathered, I was able to make informed decisions on format, placement, content tone, and visual style that would best reach that audience.

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With a chosen content theme of the world famous 'Barbie Doll' and a conflicting young male-skewing target audience, I navigated strategy on how to get an idea to best reach a demographic that would be commonly uninterested. I developed an 10 slide continuous instagram carousel post inspired by existing approaches from known brands such as 'Vice Media'. This project takes on an agressive feminist tone featuring trending, gritty, experimental visuals combined with hints of familiar brand visuals to create effective communication.