RinkRash

RinkRash is a roller derby and rink that I created a visual language for. I wanted an overarching fun, feminine, punk feel that features loud patterns, aggressive fonts, and a minimal color palate that highlights fiery pink next side to grayscale.

This base idea was translated into logo design, environmental graphics, interior design, company products, and a motion graphic promotional post to create a cohesive brand identity with range. Through this process I primarily used programs such as Sketchup, Procreate, Illustrator, Photoshop, and AfterEffects to achieve this.