During my second summer working as a graphic design assistant at Summerfest, I had the opportunity to create the branding and signage for a stage that was to transform from a martini lounge that hosts oldies cover bands to a space with a country flare. Located on the south end of the grounds, the new country-themed area (formerly South Party Pavilion), featured boot-stompin’ entertainment all three weekends of the festival - from live music and mechanical bull rides to line dancing, specialty cocktails, and more on the shores of Lake Michigan.
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I worked under the direction of my manage Ashley Steinberg, and Food Beverage, and Grounds Teams of Summerfest while also collaborating with the direct sponsor Kunes. This project included the creation of the logo and visual branding assets, large scale print signage, menu design and more. 
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